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BA (Hons) Hospitality and Tourism Management
Commencement:
1st semester (October entry) – 2nd semester (February entry)
Duration:
4 years or 3,5 years (February entry) or 3 years (if the candidate meets the entry requirement of high school diploma points 17/20 and above)
Schedule:
Afternoon or Evening
Language:
English
Building:
BCA Athens Campus
Workshop:
Compulsory 3 compensated internships duration of 4 months in the summer at well-known 5-star hotels and large tourism firms
HOSPITALITY IS ALL AROUND
A different way of thinking about Hospitality & Tourism calls for a different way of learning about it
- Have you ever imagined the impact of hospitality and tourism on your daily life?
-
How many industries are interconnected and where do you see yourself in the following years?
- Time to reconsider your travel and tourism perspective!
- Why choose Hospitality & Tourism Management?
- Course Structure
- Entry Requirements
- Philosophy and Aims
- Industrial Placement
- Award Titles
- Programme Manager
- Contact Form
Level 3
- TitleNotes
- 20 credits / ΥearlyEnglish Language and Study Skills A – 1This module is designed for students whose previous qualification/experience is equivalent to level A2 (CEFR). It aims to develop students’ competence to understand factual and routine information, to describe their experiences and to express simple opinions. It will also assist them to develop basic study & academic skills in order to facilitate their transition from High School to University Studies.20 credits / ΥearlyEnglish Language and Study Skills B – 2This module, delivered all year long, is designed for students whose previous qualification/experience is equivalent to level B1 (CEFR) 1. It aims to help students develop further their confidence in listening, reading, writing and speaking in the English language. It will also assist them to develop basic study & academic skills in order to facilitate their transition from High School to University Studies.10 creditsInformation Technology SkillsThe aim of this module is to familiarise students with basic Information Technology software and concepts, enhancing their academic skills. Furthermore, fundamental knowledge and efficient skills on Microsoft Windows functions and tools, as well as on word processing, spreadsheet and presentations software are key learning outcomes. Additionally, the role of malicious software will be discussed.10 creditsFood and Beverage OperationsThe module will provide students with the basic understanding of the management process in food and beverage operations. All aspects of food and beverage operations are covered including, organization, management, marketing, menu designs, cost and pricing, production, safety, service and finances.20 creditsFront Office OperationsThis module presents a systematic approach to front office procedures by detailing the flow of business through a hotel, from the reservations process to check-out and account settlement. It also examines the various elements of effective front office procedures, paying particular attention to the planning and evaluation of front office operations and to human resources management.10 creditsHousekeeping OperationsThe module describes the role and responsibilities of housekeeping department and how the function of housekeepers has changed over the years. In addition, it relates the science of management to the profession of executive housekeeping addressing the importance of housekeeping to the smooth operation of a hotel.10 creditsInternational Beverage StudiesThe module is aimed at students on the Hospitality and Tourism Management degree who have an interest in the subject area. It explores a range of both alcoholic and non-alcoholic beverages; production, quality, legal constraints, social context, historical, economic, marketing and service skills.10 creditsCulinary FundamentalsFirstly the food will be examined in a social and cultural context. Topics such as the origins of food, food production, food policy, consumption, adaption and social identity, will be examined. This module will also investigate the ways in which food, food production and food consumption are associated with cultural norms, as well as contemporary modes and nutritional concerns as they relate to menu planning.10 creditsPrinciples of AccountingStudents will be introduced to the purpose of accounting within a business setting, the relationship of different users to a firm’s financial information, the meaning of accounting principles, the purpose of financial accounting, the distinction between cash and accrual accounting, major financial concepts and types, the accounting equation, the application of debit/credit rules and the preparation of financial reports.10 creditsImplementing Technology in the Hotel SectorThe module provides an overview of the technological needs of lodging properties and food service establishments. It addresses essential aspects of computer systems, such as hardware, software, and generic applications and focuses on computer-based property management systems for both front and back office functions. It examines hotel sales computer applications, revenue management systems, and accounting applications.10 creditsIntroduction to Hospitality and Tourism BusinessThis module is designed to provide an introduction to the tourism industry from a national and international perspective and identify the fundamental principles of the tourism, leisure and travel industry. The environment of tourism development is a key focus area of this module and the main economic, social, cultural and environmental issues and impacts affecting the tourism industry in contemporary society will be examined.Compulsory Placement between Level 3 and Level 4
Level 4
- TitleNotes
- 20 credits / YearlyAcademic English and Personal Development AThis module is designed to equip students, whose previous qualification/experience is equivalent to level B1(CEFR),with key transferable as well as English language skills that will enable them to succeed in a competitive academic and managerial setting and cope with the increasing trend toward independent study and lifelong learning.20 credits / YearlyAcademic English and Personal Development BThis module is designed to equip students, whose previous qualification/experience is equivalent to level B2 (CEFR), with key transferable as well as English language skills that will enable them to succeed in a competitive academic and managerial setting and cope with the increasing trend toward independent study and lifelong learning.20 creditsManagement and Marketing for Hospitality and TourismThe module introduces students to the theory of management and marketing in the hospitality and tourism market. Designed to provide a solid background on management and marketing, it gives emphasis on hospitality and tourism strategies and tactics. The accumulated knowledge on hospitality services and tourism policies enhances understanding of marketing and management principles in a rapidly changing environment.10 creditsRooms Division ManagementRoom Divisions consist of the sum of different hotel departments and operations, such as Reservation, Front Office, Telecommunications, Uniformed Services, Housekeeping, Maintenance and Security. The purpose of this module is not only to demonstrate the proper function of all these divisions, but also to outline the importance of a good interdepartmental communication and to show how this cooperation can be achieved.10 creditsManagerial Accounting and FinanceThis module seeks to introduce students to the theory and practice of hospitality and tourism managerial accounting and finance. It provides a broad understanding of the nature and role of accounting and finance from a manager’s perspective. Special emphasis is given on the use of a variety of financial tools for the analysis and interpretation of financial information and business decisions.10 creditsTourism Business and On Line TravelThis module is designed to provide students with the principles and definitions of tourism and key trends in tourism participation are identified. Furthermore, this module will introduce to students the different sectors of the travel & tourism industry and the issues and challenges they face. The opportunities and challenges that new technologies and the internet introduce to the T&T industry will be discussed and explained.10 creditsInternational Food and Beverage ManagementThis module focuses on the planning, organisation and application of management techniques combined with assessing the current issues and investment expansion developments of relevance to international food and service management.10 creditsEconomics for the Service SectorThis module introduces students to the economics of the industry and the domestic economy. The module is primarily concerned with the micro foundations of economic thinking; it will demonstrate the applicability of these ideas to the macroeconomic environment. Emphasis on the efficiency, rationality and opportunity cost of economic thinking will be given, and how these ideas may be applied to decision-making contexts.10 creditsOrganisational BehaviourThis module introduces students to the field of organisational behaviour. It involves the study of individual and group behaviour in organisations and equips students with the conceptual and theoretical background necessary to understand and deal with the human factor in the business environment.20 credits / Please refer to the list of optional modules belowCompulsory Placement between Level 4 and Level 5
Optional Modules (Level 4)
- TitleNotes
- 20 credits / YearlyForeign Language-Chinese IThis module is designed for beginners with no previous knowledge of Chinese. Students will learn to interact in a simple way about everyday needs and communicate using spoken and simple written language in a very narrow social or working environment20 credits / YearlyForeign Language-Spanish IThis module is designed for beginners with no previous knowledge of Spanish. Students will learn to interact in a simple way about everyday needs and communicate using spoken and simple written language in a very narrow social or working environment.10 creditsTourism PrinciplesThis module analyses concepts related to tourism phenomenon and presents theoretical approaches to several key issues of tourism industry. Basic principles of tourism development and planning are discussed, at an introductory level, together with the development of various forms of tourism and structure of the global tourism industry.10 creditsIntroduction to Events OperationsThe module forms a comprehensive approach of the introduction of the events sector while aiming mostly on working practices and organisational procedures required for effective MICE operations (Meetings – Incentives – Conferences – Events). Furthermore, it focuses primarily on the development, organising and operating of various events, incentive plans, and many other forms of gatherings.
Level 5
- TitleNotes
- 10 creditsRevenue ManagementThis module seeks to introduce students to the theory and practice of hospitality and tourism revenue management. It provides a broad understanding of the nature of revenue management and role of the revenue manager. Emphasis is given on demand forecasting and the exploration of different pricing and distribution methods for applicability within a hospitality context.10 creditsHRM in the Hospitality and Tourism IndustryThe aim of the module is to help familiarise students with the importance of human resource management (HRM) for the hotel and tourism industry. This module focuses on giving students fundamental knowledge on issues concerning human resources development, selection and recruiting processes, motivation, employee relations, education and training etc.20 creditsConsumer Psychology and Buyer BehaviourThis module introduces students to an essential component of marketing i.e. consumer insight. Building on key concepts and theories of consumer behaviour, it brings an understanding of consumers’ implicit and explicit motives when undertaking purchase decisions. Furthermore, it provides the appropriate knowledge and tools to apply relevant theories to marketing practice and strategy.10 creditsSmall-Medium Hotel EnterprisesSmall and medium enterprises are an important part of the hotel sector. This module will examine how these businesses can be set up and managed. The examination of case studies of small medium hotel enterprises focusing on various elements will give students the opportunity to appreciate what contributes to the success or failure of small and medium businesses in today’s business climate.20 creditsInternational Hospitality and Tourism PerspectivesThe module intends to view the world as a global market place for hospitality products and services. The concept of internationalisation, globalisation and multinational / transnational are explored and the rationale behind domestic / international portfolio development is analysed via the evaluation and application of different industry contexts. Further the regulatory framework will also be examined.10 creditsResearch Methods for Hospitality and TourismThe main objective of this module is to enable students to construct, design and deliver a fully developed undergraduate research project. The module focuses on analysing approaches of research methods, research instruments and the steps needed to be followed in order to construct and design a research project.10 creditsDigital Marketing for Hospitality and TourismThe module Digital Marketing for Hospitality and Tourism covers relevant marketing theories, as well as practical situations in hotel and tourism, with a focus on new media. Students will learn how organisations like hotel chains, airlines, tour companies and destination marketing organisations use an expanding range of tools and ways to reach out to their audience in a digital era.10 creditsFinancial Management for Hospitality and TourismThis module seeks to introduce students to the theory and practice of hospitality and tourism financial management. It provides a broad understanding of the nature and role of finance in strategic decisions. Special emphasis is given on the evaluation and applicability of financial topics for decision making within a hospitality context.20 credits / Please refer to the list of optional modules belowCompulsory Placement between Level 5 and Level 6
Optional Modules (Level 5)
- TitleNotes
- 20 credits / YearlyForeign Language-Chinese IIThis module is designed for students whose previous qualification/experience is equivalent to level A1 (CEFR) or as a progression from Chinese I. This module aims to develop students’ competence to sustain conversations related to areas of most immediate relevance, to understand factual and routine information and to describe their experiences or other matters of personal interest in simple terms.20 credits / YearlyForeign Language - Spanish IIThis module is designed for students whose previous qualification/experience is equivalent to level A1 (CEFR) or as a progression from Spanish I. This module aims to develop students’ competence to sustain conversations related to areas of most immediate relevance, to understand factual and routine information and to describe their experiences or other matters of personal interest in simple terms.10 creditsConference and Events ManagementThe module discuss all management aspects of the events sector while focuses on both their role in society and in the business sector. Furthermore, it illustrates how events affect overall the leisure and tourism environment while focuses on the development and management of effective MICE operations (Meetings – Incentives–Conferences –Events) and various events and many other forms of public and private gatherings.10 creditsInformation Technology and Web Design Concepts in Hospitality and TourismThe focus of the module is on the role and the implementation of information technology in the hotel and tourism industry. It involves analysis of available business software packages and corresponding IT systems. It emphasises the importance of Internet based applications and e-commerce, which provide innovative solutions to the industry, and also assists students to better understand the web and its tools.
Level 6
- TitleNotes
- 20 creditsStrategic Management for Hospitality and TourismThis module focuses on how businesses in the tourism and hospitality sectors formulate, implement and evaluate strategies. A range of strategic management concepts are introduced and analytical tools, required to perform industry, competitors’ and internal organisation’s analyses, are provided. The module emphasises on the need of critical thinking and decision making to build and maintain competitive advantage.10 creditsCrisis and Disaster Management in Hospitality and TourismThis module will enable students to understand the theory and practice of crisis and disaster management in tourism and the hospitality industry. It will equip students with a sound knowledge of the principles, the strategy and the methodological tools needed to plan ahead and deal with in the event of a crisis and/or a disaster.20 creditsInternational Tourism and Sustainable DevelopmentThis module provides students with knowledge of planning approaches to minimize the negative social, political and economic impacts of tourism development. It analyses the notion of sustainability and ways of its implementation to the development of destinations, to tourism organizations and to tourist activities.20 creditsChange and Innovation in the Hospitality IndustryThis module examines the forces driving change in the modern hospitality and tourism industries, while it focuses on a range of management approaches and how they are managed in various contexts of the hospitality industry. The emphasis is on the application of the knowledge and skills necessary to successfully manage the above aspects, while also examines students’ abilities to manage the creativity and change process.10 creditsDestination MarketingThis module aims to integrate knowledge and application of marketing to tourism destinations. The module will develop intellectual and analytical skills in comprehending the marketing theories and process for tourism destinations, which is vital in today's global marketplace. The module focuses on understanding the dynamics in marketing tourism destinations through a broad range of case study destinations.20 creditsHospitality and Tourism ProjectThe project is designed to provide an opportunity for students to undertake independent research in the area of Hospitality and Tourism sector. It may take the form of a theoretically-oriented discussion of key concepts or an empirical case study, where the student has to carry out independent empirical research.20 credits / Please refer to the list of optional modules below
Optional Modules (Level 6)
- TitleNotes
- 20 credits / YearlyForeign Language - Chinese IIIThis module is aimed at students whose previous qualification/experience in the language is equivalent to A2 level (CEFR), or as a progression from Chinese II. This module aims to improve students’ competence so that they can exchange information and express simple opinions in discussions with native speakers, understand main ideas and produce texts on familiar and routine topics.20 credits / YearlyForeign Language-Spanish IIIThis module is aimed at students whose previous qualification/experience in the language is equivalent to A2 level (CEFR), or as a progression from Spanish II. This module aims to improve students’ competence so that they can exchange information and express simple opinions in discussions with native speakers, understand main ideas and produce texts on familiar and routine topics.10 creditsCurrent Issues in e – Tourism BusinessesThis module explores the strategic application of e-business within the tourism sector, proposing future opportunities for e-Tourism. Identifying the new technological trends it analyses the impacts of the Information Communication Technology (ICT) revolution on the tourism industry. The module provides a variety of topics including medical tourism, virtual museums, and tourism for the elderly and disabled.10 creditsBusiness Communication in the Hospitality and Tourism IndustryThis module will equip students with a sound knowledge in professional communication, which will both enhance their own communication abilities and also enable them to formulate the strategies required to handle the successful management of organisations in the hospitality and tourism industry.
BCA College was one of the first educational institutions to offer university degrees in International Hotel and Tourism Management in Greece. Ιt has established solid ties within the hospitality and tourism industry, and developed a comprehensive academic programme, which provides students with extensive practical training at Hilton Hotel and Crowne Plaza in Athens and internships at leading tourism companies within and around the Athens area.
All students of the Hotel and Tourism Department have secured paid internships and respective insurance coverage during the summer season, at leading firms operating in the tourism sector, world renowned hotels in Athens and additional accommodation and boarding at the hotels located outside of Athens.
BCA’s goal is to place equal importance on both the vocational and the academic aspect of tourism education offered. As a result, students are required to complete an internship program, so they develop the necessary knowledge and technical skills that will enable them to understand and respond effectively to the increased demands governing the leading hotel and tourism businesses; and which will enable them to have more immediate career opportunities.The internship program is an essential part of the curriculum and is compulsory. It takes place in three four-month interims, during the months of June to September.
The basic competitive advantage of BCA’s industrial placement programme stems from the ever-expanding cooperations and the accumulated experience on the successful implementation with world-class companies and organisations in the hotel and tourism industry, such as:
The objectives of the internship are to enable students to:
- Acquire the appropriate work experience.
- Acquire additional practical skills and industry experience.
- Gain greater maturity and confidence in their capabilities.
- To develop attitudes and skills, which will assist them in achieving their goals.
- To work in all departments of a hotel and at different levels of hierarchy, in order to acquire the necessary knowledge and experience.
- To acquire an understanding of the tourism sector derived from practical experience in hotels.
The success and quality of the program is clearly reflected in the last 15 years, during which the employment rate of student interns is constantly at 100% and the rate of absorption of undergraduate students in the labor market exceeds 70% even after graduation during their first year as qualified professionals in the tourism industry.
Dr. Antonios Giannopoulos holds a PhD in Marketing & Communication and an MBA from Athens University of Economics & Business. Research based on nationwide data collection in collaboration with >100 hotels [supported by SETE—Greek Tourism Confederation & regional associations].
In a progressive career path with particular focus on bridging the marketing academic/practitioner gap, he specialises in the services industry with solid academic background and accumulated practical experience. He has performed professional achievements within research organisations, the services industry and dynamic innovation ecosystems, along with proven publication and presentation record of marketing knowledge on practices addressed to managers, employees and customers.
He is currently Programme Manager of the BA Hospitality and Tourism Management, BA Cruise Operations Management and MA International Hospitality and Tourism Management at the Hotel and Tourism Management Department of BCA, with supervisory activities on the academic operation and development of the department.
He has presented works and scientific publications on destination branding, market orientation and internal marketing, combined with invited speeches on hospitality, tourism and cultural diplomacy. In cooperation with local and international media, he has also published articles on marketing, branding, travel and tourism, acting as a foreign correspondent at international events such as ITB Berlin [www.itb-berlin.de/en]. He is also founder and editor of "the voyager voice" [www.thevoyagervoice.com].
Served as Marketing and Communication Manager at Corallia [http://www.corallia.org] with acquired knowledge on innovation cluster services and youth entrepreneurship initiatives, ensuring the implementation of the corporate marketing communication strategy. Throughout the years, he has provided consulting services in the field of destination management and tourism satellite account, customer satisfaction and guest loyalty [Athens Laboratory of Research in Marketing – www.alarm.aueb.gr] and collaborated with the European Marketing Academy [www.emac-online.org].
Also served as an auditor and registered expert for EU programmes and organisations at national and European level. As an official representative in the European Council of Doctoral Candidates and Junior Researchers [www.eurodoc.net], he participated in special workgroups in the frame of the European Research Area.
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