BA (Hons) Hospitality and Tourism Management (Wellness & Sustainability)

Sustainability & Wellness: ecological marketing

The word “environment” is anthropocentric: what surrounds us. The environment interacts with people and modern businesses are called to be part of this relationship. Tourism and hotel businesses in particular are at the core of this philosophy. Their services are more related to nature and their clients have the opportunity to enjoy, along with hospitality, wellness services. For some units, wellness services are their main “product”. It has been found that the Wellness trend also benefits the environment: people are more aware of its protection, as they feel part of a single ecosystem.

The global wellness economy was valued at $4.9 trillion in 2019. Despite a decline in 2020 due to the impact of the COVID-19 pandemic, it is expected to reach $7 trillion in 2025, representing over 5% of global economic output . Personal care and beauty products and services, healthy eating and weight loss, physical activity, traditional & complementary medicine, “schools” of mental well-being and spiritual upliftment, Spas, hot & mineral springs are just some of the Wellness sectors linked to tourism.

It is obvious that the economic health of the tourism and hotel industry depends to a large extent on the handling of Wellness services. This is the subject of the BA (Hons) Hospitality and Tourism Management (Wellness & Sustainability) degree programme. Students become specialized in designing and developing Wellness services for the tourism “industry”, using all modern marketing tools.

The department combines comprehensive academic and practical training with eminent academics and renowned professionals from the largest Greek and multinational companies teaching. At the BCA City Campus, the only 5-star educational boutique hotel in Greece has been created, so that students can combine theoretical education and practical training at the same time, in the same space. The students’ learning experience is enriched with many projects, work presentations, simulations of practical operations, practice in five-star hotel complexes, seminars, workshops and webinars. Thus, the graduates are already complete professionals, ready to assume any position of responsibility in Greece and abroad.

The Bachelor’s degree is awarded by the partner British University, University of West London or by the Swiss Higher Education Institutions Glion and Les Roches.

Programme Characteristics

1. They are taught by prominent figures in the field with a rich portfolio of publications in the international scientific community, long-term experience and excellent relations with the labor market.
2. The internship is paid and can be done during the summer in 5-star hotel units that work directly with BCA: Four Seasons, Intercontinental, Hilton, Marriott, Grand Hyatt, Radisson Blu, Wyndham, Nikki Beach, Grecotel, Aldemar, Ikos – Sani Resorts etc. So the studies are in direct relation with the market and the students can map their future professional field which helps them better in their choices. More than 80% of our graduates have been hired and have careers in the above hotel groups in Greece and abroad.
3. The courses are offered in the first 2 years (Foundation, Certificate) in both languages ​​(English-Greek) and the student can choose the language he/she wishes to attend the courses in, while the last 2 years (Intermediate, Honors) lessons are held exclusively in English. In addition, through the study program, the possibility of perfecting the English language and/or learning other languages ​​is offered, the knowledge of which is a necessary resource in an internationalized environment, as they facilitate communication and reaching agreements.
4. Each department consists of an average of 14 people.

Dr. Christina Konstantinidou holds a DBA degree in Business Administration from Nottingham Trent University. She received an MBA degree with Distinction in Business Administration from Kingston University and a MA Degree in Adult Education from the Hellenic Open University.

Furthermore, she holds a BA Honours First Class in Business Management from Kingston University and a BH Honours First Class in Humanities in European Culture with a full scholarship from the Hellenic Open University.

She has long working experience in the hospitality industry. For 23 years she has worked as the General Manager of Porto Hydra Hotel (4stars, 300 rooms) with numerous awards and global distinctions. She also worked for 3 years as the General Manager of “Time Share Hellas S.A.” and contributed to the promotion of alternative tourism products / services. For 21 consecutive years, she was a member of the Board of Directors of Akti Plepi S.A. which contributed drastically to the development of the tourist development of the prefecture of Argolida and for 8 years the Managing Director of the company “Diachiristiki S.A.”.