The word “environment” is anthropocentric: what surrounds us. The environment interacts with people and modern businesses are called to be part of this relationship. Tourism and hotel businesses in particular are at the core of this philosophy. Their services are more related to nature and their clients have the opportunity to enjoy, along with hospitality, wellness services. For some units, wellness services are their main “product”. It has been found that the Wellness trend also benefits the environment: people are more aware of its protection, as they feel part of a single ecosystem.
The global wellness economy was valued at $4.9 trillion in 2019. Despite a decline in 2020 due to the impact of the COVID-19 pandemic, it is expected to reach $7 trillion in 2025, representing over 5% of global economic output . Personal care and beauty products and services, healthy eating and weight loss, physical activity, traditional & complementary medicine, “schools” of mental well-being and spiritual upliftment, Spas, hot & mineral springs are just some of the Wellness sectors linked to tourism.
It is obvious that the economic health of the tourism and hotel industry depends to a large extent on the handling of Wellness services. This is the subject of the BA (Hons) Hospitality and Tourism Management (Wellness & Sustainability) degree programme. Students become specialized in designing and developing Wellness services for the tourism “industry”, using all modern marketing tools.
The department combines comprehensive academic and practical training with eminent academics and renowned professionals from the largest Greek and multinational companies teaching. At the BCA City Campus, the only 5-star educational boutique hotel in Greece has been created, so that students can combine theoretical education and practical training at the same time, in the same space. The students’ learning experience is enriched with many projects, work presentations, simulations of practical operations, practice in five-star hotel complexes, seminars, workshops and webinars. Thus, the graduates are already complete professionals, ready to assume any position of responsibility in Greece and abroad.
The Bachelor’s degree is awarded by the partner British University, University of West London or by the Swiss Higher Education Institutions Glion and Les Roches.
October for the Fall Semester or
February for the Spring Semester
4 years for October or February entry
3 years for October or February entry, for those students who have a high school certificate (apolytirion) 17 or above and recognized English certificates (B2+ and above).
Morning or/and evening classes
1st and 2nd Year: Either English or Greek
3rd and 4th Year 4: English or
All years in English
Hospitality & Tourism Management students have at their disposal a simulation of a five-star state-of-the-art boutique hotel, high aesthetics housed within BCA’s City Campus for practical training and experiential application of learning.
BCA College offers high-level knowledge, academically sound and up-to-date. 68% of the BCA Professors have a PhD degree, have a rich portfolio of publications in the international scientific community, significant experience and excellent relations with the labor market. While 59% of the Professors are active high-ranking Executives of Greek and Multinational Companies.
100% participation in a paid internship program (1st distinction in the Tourism Awards 2015) during the studies in a 5-star hotel environment and in other top businesses in the tourism industry. For hotels outside Athens, additional meals and accommodation are offered.
Participation in lectures by renowned executives of the tourism and hotel sector, special seminars, workshops, educational visits to leading hotel companies, exhibitions, meetings, events and related social activities.
Over 90% absorption into the labor market, from the very first year after graduation. Career Days are organized every year with the participation of a large number of luxury hotel units (five stars) and various businesses in the sector, whose executives meet BCA students and graduates on personal dates.
The Blended Learning study system is an innovation of BCA that raises the level of studies and facilitates the daily life of students. This is the possibility offered by the BCA for part of the studies to be done remotely.
Studying at BCA, you live in Greece but you are exposed to the learning experience designed and provided by a high-level British or Swiss University and you are awarded the same, Bachelor & Master degrees, awarded to UK and Swiss students., which are recognized in the Greek and international labor market. In addition, you will benefit from the digital technology with the specialized online educational platforms developed by BCA and incorporated into the Blended Learning philosophy.
BCA College, offering high-level education, has concluded an articulation agreement with the internationally renowned Educational Institutions Les Roches and Glion, as the two educational institutions share the same vision and the same educational philosophy with the college.
Undergraduate students have the option to attend the first 2 or 3 years at BCA (this depends on whether they have been admitted to the 1st year or directly to the 2nd year of the program based on the enrolment requirements) and the last year of their studies at the Glion Institute of Higher Education in Switzerland. This way, BCA’s students have the opportunity to receive their Bachelor degree either from Les Roches or from Glion.
The successful course of BCA is certified by the multiple awards it has received during the years of its educational operation. One of the most important prizes was its announcement of being the “COLLEGE OF THE YEAR”, awarded by the Education Leaders Awards Special Committee. More information on the BCA College Awards can be found here.
The programmes of study provided by BCA College are further enriched with industrial visits, seminars and lectures organised during the year in parallel with the curriculum. These co-curricular activities bridge the academic theory taught in classrooms with current professional practice, transfer students’ know-how and expertise in real time, and connect them with renowned executives, entrepreneurs, and people with key positions in their field.
An indicative applicant should possess an Apolytirion of at least 12 or IB Diploma or equivalent. However, we would welcome students to apply who have an Apolytirion of less than 12 provided that their marks on relevant subjects achieved prior to the panhellenic exams in the final year of schooling are at the level of 12 or above. Interviews will be conducted, and applicants will be considered for their overall ability to attend the programme alongside all the above grades.
Applicants have the option of attending the first 2 years of the programme either in English or in Greek. Those who wish to attend the first year in English are required to submit one of the following certifications:
Applicants can be admitted to the second year of undergraduate studies (Level 4) as long as the grade of their high school certificate (apolytirion) is 17 or above.
Applicants have the option of attending the first two years of the programme either in English or in Greek. Those who wish to attend second year modules in English should also submit one of the following certifications:
International Baccalaureate Diploma Graduates
Applicants can be admitted to the second year of undergraduate studies ( Level 4) as long as the grade of their Diploma is 28 and above including at least 15 at higher level. IB students meet the English language entry requirements if they attain a minimum of 4 points in English at higher level. Those who do not have at least 4 points in English and wish to attend second year modules in English should also submit one of the above English certifications.