Business Management Department

MSc Marketing

A complex market needs complex knowledge

Marketing is evolving rapidly. Some years ago, it was just a technique used so that a product could reach its target public; today it is much more. It reaches beyond the habits of consumers, also exploring their values, perceptions and overall life scenario, so that the entire product design and promotion process is customer-centric and creates lasting relationships of trust between the public, the products used and the companies that produce them. Today companies have a stronger social role and their growth is affected by a number of factors other than sales. In reality, sales are the result of all these factors that include even the attitude of companies as regards social, environmental or even political issues. This complex environment is exactly what a marketing executive with high professional goals is called to manage. This requires equally complex knowledge and skills. The BCA MSc Marketing postgraduate course, conducted with the collaboration of the University of West London, equips its students so that they are able to “build” a name for products and companies, to maintain it despite market fluctuations, to research trends in the public and discover unmet needs that will lead to new successful projects, as well as to utilise digital technology (another branch of the postgraduate course offers specialisation in digital marketing) so that they will soon be able to take over the management of the marketing department of companies and organisations.

MSc Marketing inner image

Programme Characteristics:

  1. The programme covers all marketing-related topics at postgraduate level, with continuous updates of the curriculum which follows the latest technological developments.
  2. In addition to professors, senior executives from leading companies in the market and in the digital marketing sector also teach as guest professors or as lecturers in seminars of high added value.
  3. Special emphasis is placed on digital communication (social media management, mobile marketing, SEO, SEM, Google adwords, email marketing).

Delivery date(s):​

October for the Fall Semester or
February for the Spring Semester​

Duration:

Full Time – 1 year or
Part Time – 2 years​

Timetable:​

Weekdays – Evening classes

Language of study:

Greek or English

Programme Benefits

1

Combined theoretical training and hands-on application. Students work with real marketing strategy “scenarios” that are given as an exercise by our partner companies.

2

The courses can also be attended remotely via our advanced Blended Learning system, if the obligations of the postgraduate student do not allow in-person attendance.

3

The department operates in cooperation with the award-winning University of West London, which is responsible for the curriculum and the examinations and awards the relevant degrees.

University of West London
Awards
Co-curricular Activities
Entry Requirements

Studying at BCA, you live in Greece but you are exposed to the learning experience designed and provided by a high-level British or Swiss University and you are awarded the same, Bachelor & Master degrees, awarded to UK and Swiss students., which are recognized in the Greek and international labor market. In addition, you will benefit from the digital technology with the specialized online educational platforms developed by BCA and incorporated into the Blended Learning philosophy.


The successful course of BCA is certified by the multiple awards it has received during the years of its educational operation. One of the most important prizes was its announcement of being the “COLLEGE OF THE YEAR”, awarded by the Education Leaders Awards Special Committee. More information on the BCA College Awards can be found here.


The programmes of study provided by BCA College are further enriched with industrial visits, seminars and lectures organised during the year in parallel with the curriculum. These co-curricular  activities bridge the academic theory taught in classrooms with current professional practice, transfer students’ know-how and expertise in real time, and connect them with renowned executives, entrepreneurs, and people with key positions in their field.

Applicants can be admitted to the course as long as they possess:

  • a second class honours degree from a UK University, or
  • a Ptychion of 6.0 and above from  an AEI University or
  • a Ptychion of 7.0 and above from a TEI University, or
  • a Bachelor from an American University with GPA 2.75 and above or equivalent qualification.

Applicants have the option of attending the programme either in English or in Greek. Those who wish to attend our postgraduate programmes in English are required to submit one of the following certifications:

  • IELTS: a minimum score of 6.5 (with a minimum score of 5.5 in each component of the test)
  • Cambridge English: Proficiency (CPE): Pass at C1 level
  • Cambridge English: Advanced (CAE): C and above
  • Cambridge English: First (FCE): B and above
  • Examination for the Certificate of Proficiency in English (ECPE): P( Pass) and above
  • Pearson Academic (PTE): 53 (with a minimum score of 51 in each component of the test)
  • BCA IELTS Placement Test: a minimum score of 6.5 (with a minimum score of 5.5 in each component of the test)
  • Other English language qualifications may be considered.

Intensive English classes are provided to those students who do not meet the English requirements.

Δρ. Ζωή Αναγνωστίδου

Programme Manager

Dr. Zoi Anagnostidou

Dr. Zoi Anagnostidou graduated from the Economics Department of the University of Thessaly in 2004. Following, she received a postgraduate degree in Management with Marketing from the University of Bath (UK), and a Ph.D. in Consumer Behaviour from the Athens University of Economics and Business (Department of Marketing & Communications). 

Since 2008, she has been teaching marketing and communication and has worked as a freelance analyst-consultant on various projects. Her current research interests lie in the area of Consumer Behaviour and Psychology, as well as Corporate Social Responsibility.

Programme Structure

20 Credits
Semester - Core
20 Credits
Semester - Core
20 Credits
Semester - Core
Non-mandatory
Non-mandatory
Award Title Notes
PG Cert Postgraduate Certificate in Marketing Participants need to obtain 80 credit points
PG Dip Postgraduate Diploma in Marketing Participants need to obtain 120 credit points
MSc MSc Marketing Participants need to obtain 180 credit points

The exit awards as well as the criteria for obtaining them:

All postgraduate programmes, in addition to the Master’s degree, also offer intermediate –supplementary postgraduate awards, such as the Postgraduate Certificate and the Postgraduate Diploma. These postgraduate titles, which can also be obtained with a degree or honors, are awarded to those students who have completed a part of the postgraduate course.

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