Business Management Department

MSc Marketing

A complex market needs complex knowledge

Marketing is evolving rapidly. Some years ago, it was just a technique used so that a product could reach its target public; today it is much more. It reaches beyond the habits of consumers, also exploring their values, perceptions and overall life scenario, so that the entire product design and promotion process is customer-centric and creates lasting relationships of trust between the public, the products used and the companies that produce them. Today companies have a stronger social role and their growth is affected by a number of factors other than sales. In reality, sales are the result of all these factors that include even the attitude of companies as regards social, environmental or even political issues. This complex environment is exactly what a marketing executive with high professional goals is called to manage. This requires equally complex knowledge and skills. The BCA MSc Marketing postgraduate course, conducted with the collaboration of the University of West London, equips its students so that they are able to “build” a name for products and companies, to maintain it despite market fluctuations, to research trends in the public and discover unmet needs that will lead to new successful projects, as well as to utilise digital technology (another branch of the postgraduate course offers specialisation in digital marketing) so that they will soon be able to take over the management of the marketing department of companies and organisations.

MSc Marketing inner image

Programme Characteristics:

  1. The programme covers all marketing-related topics at postgraduate level, with continuous updates of the curriculum which follows the latest technological developments.
  2. In addition to professors, senior executives from leading companies in the market and in the digital marketing sector also teach as guest professors or as lecturers in seminars of high added value.
  3. Special emphasis is placed on digital communication (social media management, mobile marketing, SEO, SEM, Google adwords, email marketing).

Delivery date(s):​

October for the Fall Semester or
February for the Spring Semester​

Duration:

Full Time – 1 year or
Part Time – 2 years​

Timetable:​

Weekdays – Evening classes

Language of study:

Greek or English

Delivery in a language is subject to sufficient student numbers.

Programme Benefits

1

Combined theoretical training and hands-on application. Students work with real marketing strategy “scenarios” that are given as an exercise by our partner companies.

2

The courses can also be attended remotely via our advanced Blended Learning system, if the obligations of the postgraduate student do not allow in-person attendance.

3

The department operates in cooperation with the award-winning University of West London, which is responsible for the curriculum and the examinations and awards the relevant degrees.

University of West London
Awards
Co-curricular Activities
Entry Requirements

Studying at BCA, you live in Greece but you are exposed to the learning experience designed and provided by a high-level British or Swiss University and you are awarded the same, Bachelor & Master degrees, awarded to UK and Swiss students., which are recognized in the Greek and international labor market. In addition, you will benefit from the digital technology with the specialized online educational platforms developed by BCA and incorporated into the Blended Learning philosophy.


The successful course of BCA is certified by the multiple awards it has received during the years of its educational operation. One of the most important prizes was its announcement of being the “COLLEGE OF THE YEAR”, awarded by the Education Leaders Awards Special Committee. More information on the BCA College Awards can be found here.


The programmes of study provided by BCA College are further enriched with industrial visits, seminars and lectures organised during the year in parallel with the curriculum. These co-curricular  activities bridge the academic theory taught in classrooms with current professional practice, transfer students’ know-how and expertise in real time, and connect them with renowned executives, entrepreneurs, and people with key positions in their field.

Applicants can be admitted to the course as long as they possess:

  • a second class honours degree from a UK University, or
  • a Ptychion of 6.0 and above from  an AEI University or
  • a Ptychion of 7.0 and above from a TEI University, or
  • a Bachelor from an American University with GPA 2.75 and above or equivalent qualification.

Applicants have the option of attending the programme either in English or in Greek. Those who wish to attend our postgraduate programmes in English are required to submit one of the following certifications:

  • IELTS: a minimum score of 6.5 (with a minimum score of 5.5 in each component of the test)
  • Cambridge English: Proficiency (CPE): Pass at C1 level
  • Cambridge English: Advanced (CAE): C and above
  • Cambridge English: First (FCE): B and above
  • Examination for the Certificate of Proficiency in English (ECPE): P( Pass) and above
  • Pearson Academic (PTE): 53 (with a minimum score of 51 in each component of the test)
  • BCA IELTS Placement Test: a minimum score of 6.5 (with a minimum score of 5.5 in each component of the test)
  • Other English language qualifications may be considered.

Intensive English classes are provided to those students who do not meet the English requirements.

Δρ. Ζωή Αναγνωστίδου
Dr Konstantinidou

Programme Manager

Dr. Zoi Anagnostidou

Head Department
General Manager of BCA

Dr. Christina Konstantinidou

Dr. Zoi Anagnostidou graduated from the Economics Department of the University of Thessaly in 2004. Following, she received a postgraduate degree in Management with Marketing from the University of Bath (UK), and a Ph.D. in Consumer Behaviour from the Athens University of Economics and Business (Department of Marketing & Communications). Since 2008, she has been teaching marketing and communication and has worked as a freelance analyst-consultant on various projects. Her current research interests lie in the area of Consumer Behaviour and Psychology, as well as Corporate Social Responsibility.

Dr Christina Konstantinidou holds a DBA degree in Business Administration from Nottingham Trent University. She received an MBA with Distinction in Business Administration from Kingston University and an MA in Adult Education from the Hellenic Open University.

Furthermore, she holds a BA Honours First Class in Business Management from Kingston University and a BH Honours First Class in Humanities in European Culture with a full scholarship from the Hellenic Open University.

She has extended work experience in the hospitality industry. For 23 years, she has worked as the General Manager of Porto Hydra Hotel (a 4-Star, 300 rooms hotel) with numerous awards and global distinctions. She also worked for 3 years as the General Manager of “Time Share Hellas SA” and contributed to the promotion of alternative tourism products/services. For 21 consecutive years, she was a member of the Board of Directors of Akti Plepi S.A., which contributed significantly to the advancement of the tourist destination of the prefecture of Argolida. For 8 years she was the Managing Director of the company “Diachiristiki S.A.”.

Since 2017 she has worked for BCA College as a member of its academic faculty. In 2018 she took over the Management of the Hospitality & Tourism Management department of BCA, while in 2019, she took over the General Management of BCA College.

She has extensive educational experience in the private sector. She has been a Module Leader in multiple modules delivered in BCA College in partnership with Plymouth University and in collaboration with the University of West London. Also, she has worked educationally with AGSM and the “University Degli Studio Guglielmo Marconi”.

She has been a keynote speaker at conferences and workshops of numerous Greek and multinational companies. Furthermore, she has offered several webinars under the Empowered project, powered by kariera.gr and sponsored by 3E-Coca Cola. Moreover, she has delivered multiple lectures on various projects powered by Regeneration and sponsored by Pireaus Bank. At the same time, she has volunteered her services as a mentor related to Youth and Women Empowered under the coordination of 3E-Coca Cola and kariera.gr

She has published several articles in newspapers and magazines.

The focus of her interest is on adult education, the new trends of hybrid and blended learning, the digital transformation and the tourism and hospitality sector.

Programme Structure

20 Credits
Autumn Semester
20 Credits
Spring Semester
20 Credits
Spring Semester
Non-mandatory
Non-mandatory
Award Title Notes
PG Cert Postgraduate Certificate in Marketing Participants need to obtain 60 credit points
PG Dip Postgraduate Diploma in Marketing Participants need to obtain 120 credit points
MSc MSc Marketing Participants need to obtain 180 credit points

The exit awards as well as the criteria for obtaining them:

All postgraduate programmes, in addition to the Master’s degree, also offer intermediate –supplementary postgraduate awards, such as the Postgraduate Certificate and the Postgraduate Diploma. These postgraduate titles, which can also be obtained with a degree or honors, are awarded to those students who have completed a part of the postgraduate course.

Newsletter​

Subscribe to our newsletter to receive BCA's news

Θέλετε να μάθετε περισσότερες πληροφορίες για τα δίδακτρα, τις υποτροφίες και τη διασύνδεση με την αγορά εργασίας;
Συμπληρώστε τα στοιχεία σας και θα επικοινωνήσουμε άμεσα μαζί σας.

Επικοινωνία
close-link