Digital economy is growing exponentially, forming new conditions of operation and competition in businesses. Digital marketing is now a key tool of any company, whether it produces products or offers services. The targeted approach of new customers, customer service, analysis of market trends, as well as advertising have gained special momentum through the use of digital marketing tools, to the extent that the future of most businesses now depends on how well they move within this new, globalised environment. BCA, a leader also in this field, has created the MSc Marketing & Digital Marketing programme, which is addressed to marketing executives, but also to any professional or businessperson who wants to exploit the possibilities of online communication, e-commerce and advertising through the internet, social media and mobile telephony. The comprehensive study of digital marketing applications is enhanced by the cooperation of BCA College with prestigious companies in the sector: Universal Media, Reprise Media and others.
All BCA programmes attach great importance to the application of academic knowledge in the real economy, so that a graduate can be ready to assume positions of responsibility already from the first moment after the completion of his or her studies. This is why BCA has entered into strategic partnerships with distinguished companies that contribute to the curriculum with workshops, lectures by their executives, as well as student assignments and internships. BCA’s partners in the Digital Marketing postgraduate programme include Universal Media and Reprise Media, among others.
October for the Fall Semester or
February for the Spring Semester
Full Time – 1 year or
Part Time – 2 years
Weekdays – Evening classes
Greek or English
Renowned professors, with long experience and a successful track record in Marketing, convey to our students the pulse of the market and interconnect them with leading companies in their field.
We cooperate with the distinguished award-winning University of West London, which supervises the department and awards the relevant degrees, which are exactly the same as those awarded to postgraduate students in the UK.
Emphasis is placed on digital communication, through appropriate courses and seminars that ensure full utilisation of digital technology and social media (social media management, mobile marketing, SEO, SEM, Google adwords, email marketing).
Theoretical knowledge is combined with practical training on a daily basis, as students are invited to develop real digital – communication plans provided by our partner companies.
Specialised seminars on digital communication are frequently conducted by top market executives.
Digital Marketing programmes are implemented in a variety of fields, so that students can obtain an in-depth knowledge of the market and the particularities of each sector and can be able to apply their knowledge immediately after graduation.
Studying at BCA, you live in Greece but you are exposed to the learning experience designed and provided by a high-level British or Swiss University and you are awarded the same, Bachelor & Master degrees, awarded to UK and Swiss students., which are recognized in the Greek and international labor market. In addition, you will benefit from the digital technology with the specialized online educational platforms developed by BCA and incorporated into the Blended Learning philosophy.
The successful course of BCA is certified by the multiple awards it has received during the years of its educational operation. One of the most important prizes was its announcement of being the “COLLEGE OF THE YEAR”, awarded by the Education Leaders Awards Special Committee. More information on the BCA College Awards can be found here.
The programmes of study provided by BCA College are further enriched with industrial visits, seminars and lectures organised during the year in parallel with the curriculum. These co-curricular activities bridge the academic theory taught in classrooms with current professional practice, transfer students’ know-how and expertise in real time, and connect them with renowned executives, entrepreneurs, and people with key positions in their field.
Applicants can be admitted to the course as long as they possess:
Applicants have the option of attending the programme either in English or in Greek. Those who wish to attend our postgraduate programmes in English are required to submit one of the following certifications:
Intensive English classes are provided to those students who do not meet the English requirements.
Dr. Zoi Anagnostidou graduated from the Economics Department of the University of Thessaly in 2004. Following, she received a postgraduate degree in Management with Marketing from the University of Bath (UK), and a Ph.D. in Consumer Behaviour from the Athens University of Economics and Business (Department of Marketing & Communications).
Since 2008, she has been teaching marketing and communication and has worked as a freelance analyst-consultant on various projects. Her current research interests lie in the area of Consumer Behaviour and Psychology, as well as Corporate Social Responsibility.