Business Management Department

MSc Marketing (Digital Marketing)

BCA College > Postgraduate Programmes > Business Management Department > MSc Marketing (Digital Marketing)

The future of marketing is digital

Digital economy is growing exponentially, forming new conditions of operation and competition in businesses. Digital marketing is now a key tool of any company, whether it produces products or offers services. The targeted approach of new customers, customer service, analysis of market trends, as well as advertising have gained special momentum through the use of digital marketing tools, to the extent that the future of most businesses now depends on how well they move within this new, globalised environment. BCA, a leader also in this field, has created the MSc Marketing & Digital Marketing programme, which is addressed to marketing executives, but also to any professional or businessperson who wants to exploit the possibilities of online communication, e-commerce and advertising through the internet, social media and mobile telephony. The comprehensive study of digital marketing applications is enhanced by the cooperation of BCA College with prestigious companies in the sector: Universal Media, Reprise Media and others.

Programme Characteristics:

  1. The programme covers all topics related to digital communication and e-commerce, with continuous updates of the curriculum in line with the latest technological developments.
  2. Renowned lecturers from leading companies in the field of digital marketing teach in seminars of high added value (social media management, mobile marketing, SEO, SEM, Google Awards, e-mail marketing).
  3. Great emphasis is placed on practical training. Students work with real digital communication plans, in cooperation with the companies that support the programme.
  4. The department operates in cooperation with the award-winning University of West London, a leader in Business studies, which is responsible for the curriculum and the examinations and awards the relevant degrees.
MSc Marketing Digital Marketing inner

All BCA programmes attach great importance to the application of academic knowledge in the real economy, so that a graduate can be ready to assume positions of responsibility already from the first moment after the completion of his or her studies. This is why BCA has entered into strategic partnerships with distinguished companies that contribute to the curriculum with workshops, lectures by their executives, as well as student assignments and internships. BCA’s partners in the Digital Marketing postgraduate programme include Universal Media and Reprise Media, among others.

Delivery date(s):​

October for the Fall Semester or
February for the Spring Semester​

Duration:

Full Time – 1 year or
Part Time – 2 years​

Timetable:​

Weekdays – Evening classes

Language of study:

Greek or English

Programme Benefits

1

Renowned professors, with long experience and a successful track record in Marketing, convey to our students the pulse of the market and interconnect them with leading companies in their field.

2

We cooperate with the distinguished award-winning University of West London, which supervises the department and awards the relevant degrees, which are exactly the same as those awarded to postgraduate students in the UK.

3

Emphasis is placed on digital communication, through appropriate courses and seminars that ensure full utilisation of digital technology and social media (social media management, mobile marketing, SEO, SEM, Google adwords, email marketing).

4

Theoretical knowledge is combined with practical training on a daily basis, as students are invited to develop real digital – communication plans provided by our partner companies.

5

Specialised seminars on digital communication are frequently conducted by top market executives.

6

Digital Marketing programmes are implemented in a variety of fields, so that students can obtain an in-depth knowledge of the market and the particularities of each sector and can be able to apply their knowledge immediately after graduation.

University of West London
Awards
Co-curricular Activities
Entry Requirements

Studying at BCA, you live in Greece but you are exposed to the learning experience designed and provided by a high-level British or Swiss University and you are awarded the same, Bachelor & Master degrees, awarded to UK and Swiss students., which are recognized in the Greek and international labor market. In addition, you will benefit from the digital technology with the specialized online educational platforms developed by BCA and incorporated into the Blended Learning philosophy.


The successful course of BCA is certified by the multiple awards it has received during the years of its educational operation. One of the most important prizes was its announcement of being the “COLLEGE OF THE YEAR”, awarded by the Education Leaders Awards Special Committee. More information on the BCA College Awards can be found here.


The programmes of study provided by BCA College are further enriched with industrial visits, seminars and lectures organised during the year in parallel with the curriculum. These co-curricular  activities bridge the academic theory taught in classrooms with current professional practice, transfer students’ know-how and expertise in real time, and connect them with renowned executives, entrepreneurs, and people with key positions in their field.

Applicants can be admitted to the course as long as they possess:

  • a second class honours degree from a UK University, or
  • a Ptychion of 6.0 and above from  an AEI University or
  • a Ptychion of 7.0 and above from a TEI University, or
  • a Bachelor from an American University with GPA 2.75 and above or equivalent qualification.

Applicants have the option of attending the programme either in English or in Greek. Those who wish to attend our postgraduate programmes in English are required to submit one of the following certifications:

  • IELTS: a minimum score of 6.5 (with a minimum score of 5.5 in each component of the test)
  • Cambridge English: Proficiency (CPE): Pass at C1 level
  • Cambridge English: Advanced (CAE): C and above
  • Cambridge English: First (FCE): B and above
  • Examination for the Certificate of Proficiency in English (ECPE): P( Pass) and above
  • Pearson Academic (PTE): 53 (with a minimum score of 51 in each component of the test)
  • BCA IELTS Placement Test: a minimum score of 6.5 (with a minimum score of 5.5 in each component of the test)
  • Other English language qualifications may be considered.

Intensive English classes are provided to those students who do not meet the English requirements.

Δρ. Ζωή Αναγνωστίδου

Programme Manager

Dr. Zoi Anagnostidou

Dr. Zoi Anagnostidou graduated from the Economics Department of the University of Thessaly in 2004. Following, she received a postgraduate degree in Management with Marketing from the University of Bath (UK), and a Ph.D. in Consumer Behaviour from the Athens University of Economics and Business (Department of Marketing & Communications). 

Since 2008, she has been teaching marketing and communication and has worked as a freelance analyst-consultant on various projects. Her current research interests lie in the area of Consumer Behaviour and Psychology, as well as Corporate Social Responsibility.

Programme Structure

20 Credits
Semester - Core
20 Credits
Semester - Core
20 Credits
Semester - Core
Non-mandatory
Non-mandatory
Award Title Notes
PG Cert Postgraduate Certificate in Marketing
[Digital Marketing]
Participants need to obtain 60 credit points
PG Dip Postgraduate Diploma in Marketing
[Digital Marketing]
Participants need to obtain 120 credit points
MSC MSc Marketing [Digital Marketing] Participants need to obtain 180 credit points

The exit awards as well as the criteria for obtaining them:​

All postgraduate programmes, in addition to the Master’s degree, also offer intermediate –supplementary postgraduate awards, such as the Postgraduate Certificate and the Postgraduate Diploma. These postgraduate titles, which can also be obtained with a degree or honors, are awarded to those students who have completed a part of the postgraduate course.

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