If tourism is the country’s heavy industry, its core is our culture and history. However, the way in which its elements emerge and the mechanism by which they are integrated into a tourist product does not arise from the inspiration of the moment. It is a specific science. The Master in Mediterranean Archeology and Cultural Tourism offered by BCA, in collaboration with the historical Italian university UNIVERSITÀ DEGLI STUDI DI CATANIA, trains hotel and tourism business professionals in an emerging field of thematic tourism, covering the entire Mediterranean, the hottest tourist destination in the world (1/3 of global tourist expenditure goes to the Mediterranean).
How is cultural – archaeological tourism planned and organized? Which audience is it aimed at? When is it a stand-alone product and when is it part of a wider “package”? How is it advertised? How is it enriched with modern elements? How does a story-based “product” evolve? How is a broad network of collaborative businesses organized with culture as a common denominator? What are the relations with the state authorities that manage the cultural and archaeological sites? How is customer satisfaction measured? How are repeat sales achieved?
BCA’s MaMACT postgraduate program answers all these questions methodically and with modern marketing, management and communication tools. The graduate student also practices in multimedia, as today the management of the cultural & archaeological product, uses many IT-based display techniques. In addition, he acquires knowledge of history, archaeology, legal, economic and administrative issues in order to identify and exploit strategic opportunities for tourism development in the specific sectors.
The start of studies takes place either in the autumn or in the spring semester. The autumn semester is held at UNIVERSITÀ DEGLI STUDI DI CATANIA in Italy (Sicily-Catania), while the spring semester is held at BCA College in Greece, Athens.
Full Time – 1 Year or
Part Time – 2 Years
Morning classes in Università di Catania
Evening classes in BCA College
Students can attend one semester online and the other semester in person at the respective educational institution of their choice, i.e. Università di Catania or BCA College, or both in person.
The students of MaMACT will have the opportunity to be involved in practical activities concerning cultural heritage management and enhancing, and in archaeological excavations, thanks to the partners collaborating with the University of Catania. They will acquire specific skills in promotion and communication of museums and archaeological monuments, cultural events organization and planning and, finally, they will participate to the archaeological campaigns both in Sicily and Crete. Specifically, they can choose to take part in the excavations at the sites of Castiglione di Sicilia and Ramacca (Sicily), where the Department of Scienze della Formazione collaborates in the coordination. In this way, students are allowed to take on-field experience, being involved in all the phases of the archaeological research, from the dig to the study and analysis of the materials.
It manages a “traditional” sector with completely modern tools, placing cultural, historical & archaeological tourism at the forefront of thematic tourism.
The courses cover 3 main time periods: prehistory, classical Greek and Roman period, Middle Ages.
The program is conducted exclusively in English, and students become familiar with scientific terminology and history as well as tourism management.
Graduates can pursue careers as executives of hotel groups, tourism companies, consultants to government agencies or as independent business organizers of trips or events with a focus on culture and history.
By studying at BCA, you live in Greece the atmosphere of a high-level British, Swiss or Italian University and you are awarded the same degrees (Bachelor & Master) that are granted to students in the United Kingdom, Switzerland and Italy which are recognized everywhere in the world (and they are strong for any professional activity even for appointment in the Greek State). In addition, you take advantage of digital technology with the specialized distance learning platforms that BCA has created and integrated into the Blended Learning philosophy.
The successful course of BCA is certified by the multiple awards it has received during the years of its educational operation. One of the most important prizes was its announcement of being the “COLLEGE OF THE YEAR”, awarded by the Education Leaders Awards Special Committee. More information on the BCA College Awards can be found here.
The programmes of study provided by BCA College are further enriched with industrial visits, seminars and lectures organised during the year in parallel with the curriculum. These co-curricular activities bridge the academic theory taught in classrooms with current professional practice, transfer students’ know-how and expertise in real time, and connect them with renowned executives, entrepreneurs, and people with key positions in their field.
Applicants can be admitted to the course as long as they possess:
Applicants are also required to have a good level of English language.
Intensive English classes are provided to those students who do not meet the required English language level.
Dr Eleonora Pappalardo holds a PhD in Archaeology from the University of Turin, and an BA in Classics from the University of Catania. Since 2021, she has been an Associate Professor at the Department of Educational Sciences of the University of Catania. She has also worked as a researcher in Classical Archaeology at the University of Turin and the University of Catania. Dr. Pappalardo, from 2020 until today, has been acting either as a representative of UNICT for the agreement of various projects aimed at the promotion and enhancement of specific tourist territories or as a coordinator of several archaeological missions in Crete and in Sicily. She has also been an editor of several national and international journals and published a plethora of articles. Since 2020, she has been a member of the Advisory Board Member of the Centre of Studies for the Cretan Archaeology of the University of Catania, of the National Council of Classical Archaeology, of the Italian Society of the Tourism Science and of the Italian School of Archaeology of Athens. She has also won grants for research regarding the Aegean Prehistory.
Dr. Donatella Stefania Privitera is currently a Professor of Tourism Geography and a Coordinator of the bachelor’s degree in Tourism Sciences at the University of Catania. She has been also an Assistant Professor in Geography at the University of Catania and at the Mediterranean University of Reggio Calabria. From April 2016 to June 2019, she was a visiting lecturer at Universities in Latvia, In Poland and in Turkey. Ms. Privitera has additionally gained experience of the market since she worked as an Assistant Marketing Controller at Kraft General Food spa, and as a Research Analyst at DATABANK spa, both positions situated in Milan. She holds a postgraduate degree in Agri-Business, and a bachelor’s degree in Economics. Between 1993 and 1997 she attended specialized courses in “Quality in the Marketing of Agrofood Products”, in “Agrofood Distribution”, and in “International Marketing of Mediterranean Agricultural Products” at the International Centre for Advanced Mediterranean Agronomic Studies, in Zaragoza, in Spain. She has also worked as an evaluator of international and national research proposals on Research Innovation on agriculture system included in the list of the Minister of Agricultural, Food and Forestry Policies, and as an evaluator of university degree courses at the National Agency for the Evaluation of Universities and Research Institutes (ANVUR). Ms. Privitera is a member of several associations and organisations such as the Research Centers of the University of Catania, the Research Center of Geography studies (ProGeo), the University Center for the Protection and Management of Natural Environments and Agro-ecosystems (CUTGANA), the Italian Society of Geography, the Italian Association of Geography, the Society of Geography Studies and the Italian Association of Cartographers. She has also published a plethora of academic articles and delivered many lectures on food tourism, agricultural economics at national and international conferences and workshops. Finally, in 2017 she won a research fund for her research activities, in 2011 an award for her scientific paper entitled “Tourism and protected areas: The perception of online visitors” and in 1988 a master scholarship.
Dr Christina Konstantinidou holds a DBA degree in Business Administration from Nottingham Trent University. She received an MBA with Distinction in Business Administration from Kingston University and an MA in Adult Education from the Hellenic Open University.
Furthermore, she holds a BA Honours First Class in Business Management from Kingston University and a BH Honours First Class in Humanities in European Culture with a full scholarship from the Hellenic Open University.
She has extended work experience in the hospitality industry. For 23 years, she has worked as the General Manager of Porto Hydra Hotel (a 4-Star, 300 rooms hotel) with numerous awards and global distinctions. She also worked for 3 years as the General Manager of “Time Share Hellas SA” and contributed to the promotion of alternative tourism products/services. For 21 consecutive years, she was a member of the Board of Directors of Akti Plepi S.A., which contributed significantly to the advancement of the tourist destination of the prefecture of Argolida. For 8 years she was the Managing Director of the company “Diachiristiki S.A.”.
Since 2017 she has worked for BCA College as a member of its academic faculty. In 2018 she took over the Management of the Hospitality & Tourism Management department of BCA, while in 2019, she took over the General Management of BCA College.
She has extensive educational experience in the private sector. She has been a Module Leader in multiple modules delivered in BCA College in partnership with Plymouth University and in collaboration with the University of West London. Also, she has worked educationally with AGSM and the “University Degli Studio Guglielmo Marconi”.
She has been a keynote speaker at conferences and workshops of numerous Greek and multinational companies. Furthermore, she has offered several webinars under the Empowered project, powered by kariera.gr and sponsored by 3E-Coca Cola. Moreover, she has delivered multiple lectures on various projects powered by Regeneration and sponsored by Pireaus Bank. At the same time, she has volunteered her services as a mentor related to Youth and Women Empowered under the coordination of 3E-Coca Cola and kariera.gr
She has published several articles in newspapers and magazines.
Yannis Fikas is President and founder of the Academy of Farsala. He is also Director of Humanities at BCA College. Holds a bachelor’s degree in Computer Science from the University of Patras and a Ph.D. in Philosophy from the University of Athens.
He was Director of Corporate Relations & Cooperative Education at New York College and Professor of Philosophy at the State University of New York/ Empire State College from 2012 to 2019.
He was Executive Director for Learning Technologies at the American College of Greece from 1995 to 2011 and a visiting Professor of Renaissance Philosophy in the Master Programme in Philosophy of the University of Athens from 2001 to 2008.
He is the author of eight books with philosophical and anthropological content:
The Myths of the ancient World Athens, M. Sideris, 2019. The City in time and space, Art, Philosophy, Politics, Athens, M. Sideris, 2018. Philosophy & Leadership, Athens, M. Sideris, 2017. World, City and Man, Philosophical texts, Athens, Nikas, 2016. Giordano Bruno, His Place in the History of Philosophy and Ideas, Athens, Nikas, May 2012. Paths of Art and Wisdom, Athens, Nikas, December 2010. Art and Culture of Ancient World, Athens, Karakotsoglou, June 2005.Myths and Communications, Athens, Nikas, February 2003. Giordano Bruno, His Place in the History of Philosophy and Ideas, Athens, Ellinika Grammata, April 2000.
|MA||MA in Mediterranean Archaeology and Cultural Tourism (MaMACT)||Participants need to obtain 60 credit points|