The module introduces students to the following concepts:
The components of brand management, branding strategy and brand building
The importance of brand equity, trust and loyalty in hospitality and tourism in the competitive digital era
The frameworks for integrated marketing communications
Digital marketing tools, including Web Site Development/SEO/Analytics, Booking platforms, Reservation systems, Customer Relationship Management, Social Media, Mobile marketing.
Newsletter
Subscribe to our newsletter to receive BCA's news
Θέλετε να μάθετε περισσότερες πληροφορίες για τα δίδακτρα, τις υποτροφίες και τη διασύνδεση με την αγορά εργασίας; Συμπληρώστε τα στοιχεία σας και θα επικοινωνήσουμε άμεσα μαζί σας.
We respect your privacy
We and our partners store and / or access information on a device, such as cookies, and process personal data, such as unique identifiers and standard information sent by a device for personalized ads and content, measurement of ads and content, and views for product development and improvement.
You can click to consent to the editing by us and our partners as described above. Alternatively, you can access more detailed information and change your preferences before consenting or refusing to consent. Please note that some processing of your personal data may not require your consent, but you have the right to refuse such processing. Your preferences will only apply to this site. You can always change your preferences by returning to this site or visiting our privacy policy.
We and our partners store and / or access information on a device, such as cookies, and process personal data, such as unique identifiers and standard information sent by a device for personalized ads and content, measurement of ads and content, and views for product development and improvement.
You can click to consent to the editing by us and our partners as described above. Alternatively, you can access more detailed information and change your preferences before consenting or refusing to consent. Please note that some processing of your personal data may not require your consent, but you have the right to refuse such processing. Your preferences will only apply to this site. You can always change your preferences by returning to this site or visiting our privacy policy.
