Studying human behavior
For some, psychology is a science that needs help when “something is wrong.” Wrong. Psychology is the study of human behavior and the factors, external and internal, that shape it. It has application in dozens of professional fields. A human resources manager must have the knowledge of psychology to hire and utilize his or her company employees, to motivate them, and to shape the environment that will maximize their performance. An advertiser must have psychological knowledge to use codes recognizable by the public in communicating a product or service. A salesperson must have psychological knowledge to identify and satisfy the needs of his customers. There is no human activity, professional or social, that does not benefit from the study of psychology.
Another misconception is that psychologists speak vaguely, difficult to understand and mainly theoretically. This is not the case either. The psychologist, as a consultant in a wide range of areas, will come up with practical, understandable and immediately applicable suggestions that improve people’s mood, performance and the quality of their relationships.
Thus, psychology studies is the passport to a professional career claims in many professional categories. That is why, for years, it has been established as a subject taught in many serious universities around the world.
One of them is the award-winning University of West London, which BCA College works with. The Historical College, which has completed half a century of offering business studies, offers psychology studies, which lead to a Bachelor’s degree, the exact same degree awarded to students in London.
The curriculum is designed according to the standards of the British Psychological Society and studies human behavior, formal and informal, in ordinary as well as in extreme cases: emotion, thinking, motivation, the brain’s contribution to behavior, the interaction between individual and society, behavioral differences between individuals, behavioral disorders, and psychopathology.
MSc students in Psychology become familiar with the scientific method of data collection and analysis (applied quantitative statistics), while acquiring critical thinking skills, studying and applying various psychological examples to solve problems.
Graduates can work as psychologists but also in other areas of Economics, where understanding or guidance of human behavior is required: consulting or administrative services, social services, marketing, sales, advertising, education.
They can also specialize by pursuing postgraduate studies in individual areas of psychology, such as clinical psychology, counseling psychology, forensic psychology, mental health, educational psychology, developmental psychology, career guidance, and neuropsychology.
Studies take place at the BCA City Campus on Alexandras Avenue. Students can choose Greek or English as their language.
All students have access to the BCA e-learning system with which they attend classes and participate, even if they are not in the classroom.
BCA works with companies and organizations, such as the Open Psychotherapeutic Center, the International School of Athens, Aktios, etc., which offer students the opportunity for internships and valuable work experience during their studies, while the excellent ones ensure job at the International School of Athens.
