BA (Hons) Marketing, Advertising and PR is a four-year programme designed to offer comprehensive knowledge of the role, importance and application of marketing in businesses. Marketing and communication are vital functions in the modern business world. The huge number of brands and the fierce competition have generated a need for marketing executives with creativity, innovative thinking and a thorough understanding of the way the market works. Graduates of this department can handle all promotional, advertising and public relations tools, organise the communication of companies and products, evaluate and select advertising proposals, measure their effectiveness and exploit the potential of social media. At the same time, the programme offers students business organisation and management knowledge.
The range of knowledge and skills acquired upon completion of the studies enables graduates to work in fields such as Digital Marketing and Digital Communication, Advertising & Public Relations, Brand Management, Market Research, Media etc.
October for the Fall Semester or
February for the Spring Semester
4 years for October or February entry
3 years for October or February entry, for those students who have a high school certificate (apolytirion) 17 or above and recognized English certificates (B2+ and above).
Morning or/and evening classes
1st and 2nd Year: Either English or Greek
3rd and 4th Year 4: English or
All years in English
Great emphasis is placed on the future employability of students, through the development of a wide range of skills such as market research, marketing strategy planning and business planning, presentation skills, teamwork.
Teaching is conducted through a combination of methods that aim to sharpen students’ creativity and develop their critical thinking. It is complemented by lectures and seminars by market executives.
Particular importance is given to new technologies, such as digital marketing, in combination with traditional Marketing and Communication tools.
Educational activities that include visits to companies (such as Advertising companies, Digital Marketing companies etc.), analysis of their way of operation, as well as discussions with their executives.
Students can learn foreign languages on top of those that they may already know, thus gaining a significant advantage in today’s globalised job market.
During the programme, students have several opportunities to participate in activities such as educational trips and visits to companies.
Studying at BCA, you live in Greece but you are exposed to the learning experience designed and provided by a high-level British or Swiss University and you are awarded the same, Bachelor & Master degrees, awarded to UK and Swiss students., which are recognized in the Greek and international labor market. In addition, you will benefit from the digital technology with the specialized online educational platforms developed by BCA and incorporated into the Blended Learning philosophy.
The successful course of BCA is certified by the multiple awards it has received during the years of its educational operation. One of the most important prizes was its announcement of being the “COLLEGE OF THE YEAR”, awarded by the Education Leaders Awards Special Committee. More information on the BCA College Awards can be found here.
The programmes of study provided by BCA College are further enriched with industrial visits, seminars and lectures organised during the year in parallel with the curriculum. These co-curricular activities bridge the academic theory taught in classrooms with current professional practice, transfer students’ know-how and expertise in real time, and connect them with renowned executives, entrepreneurs, and people with key positions in their field.
An indicative applicant should possess an Apolytirion of at least 12 or IB Diploma or equivalent. However, we would welcome students to apply who have an Apolytirion of less than 12 provided that their marks on relevant subjects achieved prior to the panhellenic exams in the final year of schooling are at the level of 12 or above. Interviews will be conducted, and applicants will be considered for their overall ability to attend the programme alongside all the above grades.
Applicants have the option of attending the first 2 years of the programme either in English or in Greek. Those who wish to attend the first year in English are required to submit one of the following certifications:
Applicants can be admitted to the second year of undergraduate studies (Level 4) as long as the grade of their high school certificate (apolytirion) is 17 or above.
Applicants have the option of attending the first two years of the programme either in English or in Greek. Those who wish to attend second year modules in English should also submit one of the following certifications:
International Baccalaureate Diploma Graduates
Applicants can be admitted to the second year of undergraduate studies ( Level 4) as long as the grade of their Diploma is 28 and above including at least 15 at higher level. IB students meet the English language entry requirements if they attain a minimum of 4 points in English at higher level. Those who do not have at least 4 points in English and wish to attend second year modules in English should also submit one of the above English certifications.
Dr. Zoi Anagnostidou graduated from the Economics Department of the University of Thessaly in 2004. Following, she received a postgraduate degree in Management with Marketing from the University of Bath (UK), and a Ph.D. in Consumer Behaviour from the Athens University of Economics and Business (Department of Marketing & Communications).
Since 2008, she has been teaching marketing and communication and has worked as a freelance analyst-consultant on various projects. Her current research interests lie in the area of Consumer Behaviour and Psychology, as well as Corporate Social Responsibility.