PR Theory and Practice

This module will cover the following topics (indicative list):

  • The history of modern Public Relations
  • Current trends in Public Relations
  • Ethics in Public Relations
  • Public Relations publics (Media Relations, Employee Relations, Community Relations, Consumer Relations & Marketing, Financial Relations, and Public Affairs)
  • Public Relations in Non-Profit organizations, public relations in Government, Corporate Public Relations
  • Issues management and crisis communication
  • PR, the Internet, Social Media
  • Corporate Social Responsibility
  • Reputation Management
  • Implementing strategic communications plans


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