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  • PR Theory and Practice - BCA College

    PR Theory and Practice

    This module will cover the following topics (indicative list):

    • The history of modern Public Relations
    • Current trends in Public Relations
    • Ethics in Public Relations
    • Public Relations publics (Media Relations, Employee Relations, Community Relations, Consumer Relations & Marketing, Financial Relations, and Public Affairs)
    • Public Relations in Non-Profit organizations, public relations in Government, Corporate Public Relations
    • Issues management and crisis communication
    • PR, the Internet, Social Media
    • Corporate Social Responsibility
    • Reputation Management
    • Implementing strategic communications plans

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