This module will cover the following topics (indicative list):
- The history of modern Public Relations
- Current trends in Public Relations
- Ethics in Public Relations
- Public Relations publics (Media Relations, Employee Relations, Community Relations, Consumer Relations & Marketing, Financial Relations, and Public Affairs)
- Public Relations in Non-Profit organizations, public relations in Government, Corporate Public Relations
- Issues management and crisis communication
- PR, the Internet, Social Media
- Corporate Social Responsibility
- Reputation Management
- Implementing strategic communications plans
