Marketing Project

The module initially exposes students to contemporary perspectives in academic research, and in particular focuses on developing a range of skills affecting the identification and formulation of project titles. Special focus is placed on the critical review of available literature and information resources, the use of online databases and other sources. Emphasis is given to the methods used in scientific research, reviewing a range of statistical and non-statistical methods of analyses appropriate for projects in terms of both qualitative and quantitative research. Finally, students will become aware of any research issues associated with conducting research.

Following the teaching part of this module, students will start their research project. Regarding the topic chosen, they may wish to follow a classic dissertation approach or a more consultancy-oriented project (consultancy to a business of choice).


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