Social Media and Content Management

This module will cover the following topics (indicative list):

  • Web 2.0, Social Media and the changing nature of digital communication
  • The Social Media today
  • Social media marketing
  • Influencer marketing and employee advocacy
  • Content marketing and User Generated Content
  • Community building and engagement
  • Buyer personas and social media use
  • Planning social media campaigns and content planning
  • Content creation and curation
  • Social Media and Mobile Marketing

Newsletter​

Subscribe to our newsletter to receive BCA's news