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  • Social Media and Content Management - BCA College

    Social Media and Content Management

    This module will cover the following topics (indicative list):

    • Web 2.0, Social Media and the changing nature of digital communication
    • The Social Media today
    • Social media marketing
    • Influencer marketing and employee advocacy
    • Content marketing and User Generated Content
    • Community building and engagement
    • Buyer personas and social media use
    • Planning social media campaigns and content planning
    • Content creation and curation
    • Social Media and Mobile Marketing

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