Postgraduate degrees in the field of Business Management are highly sought after, since specialisation within large companies creates the need for specially trained executives in specific sectors such as digital marketing, finance and human resource management. In a fiercely competitive and globalised environment, companies entrust these areas to holders of postgraduate degrees and it is these persons only that can reach senior management positions, as these sectors make a decisive contribution to a company’s future course. The Master’s departments jointly created by BCA and the University of West London offer valuable training in these fields, by equipping postgraduate students with knowledge and experience from a wide range of sciences: Economics, Psychology, Sociology, Information Technology. The relevant degrees are awarded by the University of West London and are exactly the same as those awarded to postgraduate students in the UK. Their holders can evolve within major companies, reaching the positions of CFOs and HR or Marketing Directors, or work in a self-employed capacity or as business consultants.
Dr. Zoi Anagnostidou graduated from the Economics Department of the University of Thessaly in 2004. Following, she received a postgraduate degree in Management with Marketing from the University of Bath (UK), and a Ph.D. in Consumer Behaviour from the Athens University of Economics and Business (Department of Marketing & Communications).
Since 2008, she has been teaching marketing and communication and has worked as a freelance analyst-consultant on various projects. Her current research interests lie in the area of Consumer Behaviour and Psychology, as well as Corporate Social Responsibility.
The University of West London, known as the Career University, draws on a heritage of over 150 years in teaching and professional education. Over the years, leading academic institutions, career-specific training providers and industry specialists have come together to make UWL what it is today – a university dedicated to your career.