Digital Marketing Tools & Tactics

This module will cover the following topics: current methodologies and frameworks for the design of digital communication campaigns (e.g. the RACE framework and the 5Ss of digital marketing), digital storytelling and creativity, community building and engagement, user journey and user experience, search engine optimization and search engine marketing, social media management and social media marketing, content and relationship marketing, email and mobile marketing, artificial intelligence, display and native advertising and influencer marketing and employee advocacy.

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