International Marketing

Εκπαιδευτική επίσκεψη των σπουδαστών του τμήματος Shipping στην Marmaras Navigation Ltd

The module begins by introducing students to international marketing and the global business environment (economic, political, and legal environment, social and cultural environment, etc.). Following, segmentation, targeting and positioning, as well as market entry strategies are reviewed within a global context. Furthermore, students will focus on applying international marketing strategies and tactics. Specifically, brand-product, pricing, distribution and communications decisions will be discussed. Finally, the module addresses the management of global marketing programmes


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