Students will be firstly introduced to scholarly and popular views of entrepreneurs, entrepreneurship and intrapreneurship. Furthermore, they will review types of individuals that become entrepreneurs (are they born or made?). The module will focus on principle forms and sources of entrepreneurial and opportunity – the different ways through which opportunities are recognised, evaluated and developed into viable business ideas. Furthermore, students will be introduced to the concept of disruptive innovation as well as issues of intellectual property for entrepreneurs.
The second part of the curriculum discusses innovation and the role of creativity in thinking innovatively. Key topics of the module include invention, innovation and diffusion, process and product innovation, the life cycle approach, the economics of innovation, innovation and competitive advantage, protecting innovation, early mover advantage, impediments to imitation, and patents.
Finally, the module will examine innovation in Greece and its traditional (non high-tech) competitive sectors (F&B, Tourism, Agriculture, Shipping etc).