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MA International Hospitality and Tourism Management
Commencement:
1st semester (October entry) – 2nd semester (February entry)
Duration:
1 Year (Full Time ) / 2 Years (Part Time)
Schedule:
Monday - Friday evenings
Language:
English
Building:
BCA Athens Campus
TOURISM ENRICHES
Extroversion, context diversity and people-intensive nature in Hospitality & Tourism urge for talent development in a pioneering hub with key thinkers
- Are you still wondering where do you stand yourself in the industry?
- Do you want to follow or expand your pathway to successful Hospitality and Tourism management?
- The time is now for you to re-think your career progress in the travel and tourism sector!
- Why choose Int Hospitality & Tourism Mgmt?
- Course Structure
- Entry Requirements
- Philosophy and Aims
- Award Titles
- Programme Manager
- Contact Form
Autumn Semester
- TitleNotes
- 10 creditsGlobal Hospitality and Tourism IndustryThis module will focus on understanding the frame of the Global Hospitality and Tourism Industry, while attention will be given to the ways in which hospitality and tourism are affected by macroeconomic policies and global issues affect the market in services. This module will also address other co-dependent factors that structure the Hospitality and Tourism product economic, socio-cultural and political environments.20 creditsInternational Hospitality and Tourism Management and MarketingThe module incorporates management and marketing principles applied to the international hospitality and tourism industry. In an attempt to manage supply and demand in order to successfully market tourism destinations as well as hospitality services, students scrutinise theoretical concepts of management and marketing and analyse practical examples from the public and private sector in the global market.20 creditsInternational Financial and Revenue ManagementThis module is designed to provide students with an in-depth understanding of important finance concepts and methods involved in the area of hospitality finance along with a high level of critical examination within a global hospitality business context.10 creditsPeople Management in the Hospitality and Tourism IndustryThis module demonstrates a concrete understanding in both knowledge and skills of Human Resource Management required by managers in the hospitality industry. It introduces the foundations of strategic analysis and choices that tie into an organisation’s business decisions. Finally, it recognises the management of human resources at all levels that can critically affect the efficiency and effectiveness of an organisation.
Spring Semester
- TitleNotes
- 20 creditsStrategic Management for Hospitality and TourismThis module integrates previous modules, including marketing, finance, accounting, operations, and introduces them to strategic management concepts focusing on corporate strategy formulation and implementation in the Hospitality and Tourism sectors. The goal is to develop a mastery of the analytical tools to perform analyses of the industry and competitors and take educated decisions regarding competitive strategy.20 creditsResearch Methods for Hospitality and Tourism IndustryThis module focuses on the systematic study and comprehension of research methods as a necessary procedure to for the designing, researching and writing of a dissertation. The module has been designed specifically to meet the needs of postgraduate students who will undertake research to the field of Hospitality and Tourism. The module prepares the students for writing and completing the Master’s dissertation.10 creditsDigital Tourism MarketingThis module introduces students to the digital travel landscape and current practices relating to digital tourism marketing, helping them to identify and embrace current and future opportunities to reach, and engage with the visitors. It also presents theoretical frameworks and models and digital business strategies, techniques, tools, social media platforms, and KPI’s that are driving the digital travel revolution.10 creditsCrisis and Disaster Management and Planning in Hospitality and TourismThis module explores the concepts of crisis and disaster management in the tourism and hospitality industry. It enables students to develop a critical understanding of the risks and threats that can affect tourism as well as the importance of planning and business continuity in the aftermath of a crisis and/or a disaster.
Summer Semester
- TitleNotes
- 60 creditsInternational Hospitality and Tourism DissertationThe Postgraduate dissertation focuses on the design, development and completion of a research project in the field of Hospitality & Tourism. Upon completion, students will have developed a comprehensive academic research outcome.
Dr. Antonios Giannopoulos holds a PhD in Marketing & Communication and an MBA from Athens University of Economics & Business. Research based on nationwide data collection in collaboration with >100 hotels [supported by SETE—Greek Tourism Confederation & regional associations].
In a progressive career path with particular focus on bridging the marketing academic/practitioner gap, he specialises in the services industry with solid academic background and accumulated practical experience. He has performed professional achievements within research organisations, the services industry and dynamic innovation ecosystems, along with proven publication and presentation record of marketing knowledge on practices addressed to managers, employees and customers.
He is currently Programme Manager of the BA Hospitality and Tourism Management, BA Cruise Operations Management and MA International Hospitality and Tourism Management at the Hotel and Tourism Management Department of BCA, with supervisory activities on the academic operation and development of the department.
He has presented works and scientific publications on destination branding, market orientation and internal marketing, combined with invited speeches on hospitality, tourism and cultural diplomacy. In cooperation with local and international media, he has also published articles on marketing, branding, travel and tourism, acting as a foreign correspondent at international events such as ITB Berlin [www.itb-berlin.de/en]. He is also founder and editor of "the voyager voice" [www.thevoyagervoice.com].
Served as Marketing and Communication Manager at Corallia [http://www.corallia.org] with acquired knowledge on innovation cluster services and youth entrepreneurship initiatives, ensuring the implementation of the corporate marketing communication strategy. Throughout the years, he has provided consulting services in the field of destination management and tourism satellite account, customer satisfaction and guest loyalty [Athens Laboratory of Research in Marketing – www.alarm.aueb.gr] and collaborated with the European Marketing Academy [www.emac-online.org].
Also served as an auditor and registered expert for EU programmes and organisations at national and European level. As an official representative in the European Council of Doctoral Candidates and Junior Researchers [www.eurodoc.net], he participated in special workgroups in the frame of the European Research Area.
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CONTACT
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