Digital Marketing and Brand Management

The module introduces students to the following concepts:

  • The components of brand management, branding strategy and brand building
  • The importance of brand equity, trust and loyalty in hospitality and tourism in the competitive digital era
  • The frameworks for integrated marketing communications
  • Digital marketing tools, including Web Site Development/SEO/Analytics, Booking platforms, Reservation systems, Customer Relationship Management, Social Media, Mobile marketing.


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Θέλετε να μάθετε περισσότερες πληροφορίες για τα δίδακτρα, τις υποτροφίες και τη διασύνδεση με την αγορά εργασίας;
Συμπληρώστε τα στοιχεία σας και θα επικοινωνήσουμε άμεσα μαζί σας.