This module aims to show that change management is about shaping an organisation to maximize its effectiveness, aiming for flexibility in delivery of its services. Through breaking down departmental barriers, seeking improved supply efficiencies, teamwork and collaboration and working towards better customer management and retention, organizations can enhance their performance and ensure that organizational goals and targets are achieved. The module also focuses on how an organization’s culture, values and environment support enhance organizational performance and adaptability.
The ability of organizations to manage innovation is critical to their survival whether these organizations are small start-ups or large, established multinationals. While competitive advantage can come from size, location, or the possession of rare and inimitable resources, the pattern is increasingly favoring those organizations which can mobilize market and technological skills and experience to create novelty in their products and services, and in the ways in which they create and deliver these products and services. The module will clarify what innovation is, and how it can be organized and managed in firms in order to create value.