Mrs Chrysa Faki is a Business Strategist at Generation Y, International Business Hub. Her expertise focuses on leading performance advertising strategy and implementation, management and development of digital advertising campaigns, test and vet digital partners and optimization of campaines and performance reports. Aiming at achieving performance targets, makes her a Professional Digital Marketing Strategist. Her working experience in this field as well as her managerial seniority through a variety of job roles, proves her significant working experience. She has make several publications regarding Digital Transformation, Connectivity and Digital Marketing and relevant areas and topics. Her postgraduate education in ecommerce and innovation as well as Information Systems fully completes her profile as a highly professional DM expert.