Students will initially be introduced to the concept and practices of crisis management communication in the Food & Beverage sector.
They will then gain an understanding of the context and tools necessary to develop the know-how and confidence to be properly prepared to manage crises in Food & Beverage. Through discussion of theoretical literature and analysis of case studies, students will be invited to think about, and develop strong preventive crisis plans in the Food & Beverage sector as well as propose solutions to manage crisis-related business challenges. In addition to a general overview of existing theory and scope, this course will address the various interactions that may be required between corporate leaders, the Food & Beverage crisis management team, communication experts, and a full range of key actors (relevant stakeholders, consumers, government agencies, etc.) involved in crisis management.
