Dr. Korina Sotirakopoulou holds a Phd from the University of Sussex, an MA in Museum Studies from the University of Leicester, an MSc in Social Psychology from London School of Economics (LSE) and an BA in Psychology. She has been also a member of the British Psychological Society (BPS) since 1992. She has worked in senior positions in several companies in Greece and in UK. Currently, she is working as a research partner at Nous Everyday Learning G.P., in Athens. She has extensive experience in teaching a large variety of courses in Psychology, from Introductory modules in Psychology, Social, Industrial / Organisational Psychology and Quantitative and Qualitative Research Methods to Consumer Psychology, Advertising and Social Media Influences and also possesses twenty-three years of research experience with emphasis in qualitative consumer insights. Dr Sotirakopoulou has also participated in many Greek and international conferences and has published several conference articles.