Δρ. Ηλιάνα Κατσαρίδου

Dr Iliana Katsaridou

Dr Iliana Katsaridou received her Ph.D. in Marketing from the University of Strathclyde Business School, Glasgow, Scotland, and is certified in Research Methodology from the same institution. She also holds a Master’s degree in Marketing and Communication with New Technologies from the Athens University of Economics, and a Maîtrise in Business Administration from Université Montpellier I, France, while she also holds a M.B.A. from the Hellenic Organization of Business Administration.

Dr Katsaridou is a Research Fellow in Marketing and Sales Management at Vlerick Business School, Belgium, and she has an active and continuous international academic presence. She has extensive experience in teaching undergraduate and graduate courses in diverse cultural environments and across a broad range of business disciplines, while she also has professional experience in the advertising and hospitality industries. Her expertise is in Services Marketing and her research interest focuses on the behavioural interplay between frontline employees and customers during the service encounter.

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