JACOBS DOUWE EGBERTS (JDE) already has 265 years of life with activity in 143 countries and 16,000 partners. Its products give flavor and aroma to our everyday life: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, TiÓra, Super, Kenco, Pilao & Gevalia. BCA and Jacobs Douwe Egberts are now working together for the benefit of the BCA Hospitality and Tourism Management students. To be able to effectively manage large hotel units, students must know the “secrets” of each part of a hotel. Thus, BCA in collaboration with Jacobs Douwe Egberts organizes introductory seminars in the coffee ritual, but also in the technical and financial parameters that contribute to the proper operation of a Cafe-bar.