This module will cover the following areas: Public Relations theory and practice, current trends in public relations, corporate communication in a rapidly changing and increasingly globalized and multicultural world, Public Relations publics (Media Relations, Employee Relations, Community Relations, Consumer Relations & Marketing, Financial Relations, and Public Affairs), implementation of a strategic communications plan, public relations in non-profit organizations, public relations in government, corporate public relations, corporate communication and reputation management, crisis communication, crisis management, and corporate communication, PR and social media and corporate Social Responsibility.
