Maritime Business Management

Principles of Marketing

Students will be introduced to the discipline of Management and its four functions (planning, organizing, leadership, control) along with the foundations and modern methods of business planning. Management planning tools and techniques for decision making will be utilized and applied in ship operations, technical, crew, compliance, communications, and financial management.  People Management principles are also explored as applied to a shipping business. Moreover, the basic principles of safety and quality management systems will be analyzed and applied to the shipping industry. ESG (Environment, Social, Governance) principles are applied to a shipping business within a management system approach incorporating industry best practices guidelines with a clear emphasis on the Environmental pillar in accordance with IMO 2050 targets.