This module introduces students to international business, globalisation and the global macro-environment. It refers to international trade theories, international business strategies, foreign direct investments, strategic alliances and mergers. It also outlines the basic management functions that apply to international business. Furthermore, the module illustrates the ways and means of creating and gaining competitive advantage in the competitive global marketplace. Finally, it provides a discussion of the role of the EU and its significance as a supranational instrument of governance.
