This module introduces students to the definition of business models, as well as the tools and techniques that are required for business model analysis and creating a business model canvas. Furthermore, the customer value proposition, the profit formula, and the required resources and processes of a model (key elements) will be discussed in detail. Students will proceed into the creation and design of a new business model, attempting to think out of the box.
Furthermore, the module will examine some specified issues concerning innovation and business modelling, such as:
- Getting Things Done without resources: Bootstrapping
- Specific approaches (B2B & B2C) and new approaches (B2B2C, marketplaces etc.)
Supply & Value Chain Challenges & developments in Greece’s traditional sectors (Shipping, F&B, Tourism, Agriculture etc.)
