In a world that customers are more socially connected than ever before, businesses are expected to inform and reach their customers faster through digital technologies. In light of these fundamental changes, this module introduces students to the processes and methodologies of digital marketing strategies companies can employ to occupy a sustainable position in the age of social and digital transformation. It teaches students how to discover market opportunities, to develop a tactical perspective on issues that affect a business and built a sustainable competitive advantage within a digital environment. Students will learn how to use tools and develop processes for creating, managing, and executing digital marketing plans.
