Business Strategy and Change Management

The content of this module includes an introduction to the theory and practice of contemporary organizational strategic management. Concepts such as corporate vision, mission, objectives and long term corporate direction will be discussed in detail. Students will be exposed, and be expected to be able use appropriate models and analytical techniques, such as analysis of the macro environment, analysis of the competitive structure of industries as well as competitors, by using models such as the Five Forces Model, to effectively identify and justify key strategic issues that the organisation faces. Furthermore, the module covers change management theories, explains the impact of organisational culture and change and, finally, demonstrates how to empower others to embrace change.


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