Advertising: Creativity from Brief to Production

Πώς να Κάνετε Αίτηση - ΕΓΓΡΑΦΗ ΣΤΟ BCA

The module begins by defining creativity and offering an overview of relevant theories and mastery models. Following, creative briefs are explored (structure and ways to manage with each of its sections). The module focuses on visual literacy principles and practices related to both traditional and digital marketing communication, as well as verbal message and copywriting formulation. Finally, creative evaluation techniques and relevant assessment of a creative brief’s effectiveness are discussed.


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