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Guest Lecturer: Kyra Kapi, Deputy Head of Press Office in charge of Digital Media and Regional Media οn “#the digital media win”

On December  the 9th 2016, Ms. Kyra Kapi, Press Office Deputy Head in charge of Digital Media and Regional Media for the political party “New Democracy”, visited the BCA Athens Campus as part of the guest lecturers programme and spoke to the master’s students studying Digital Marketing.

The topic of the lecture was Mr. Kyriakos Mitsotakis  pre-election campaign for party president and the crucial role digital media had in his election as President of New Democracy.

At the end of the lecture, Ms. Kapi ​​spoke with the students of the MSc Digital Marketing programme, and gave them useful tips on the effective use of social media  which as she claimed are a necessary tool for achieving their professional goals.