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Ms. Eri Dimitropoulou, Search & Performance Marketing Manager at Reprise Media

On Tuesday the 16th of December 2014, Ms. Eri Dimitropoulou, Search & Performance Marketing Manager at Reprise Media, spoke about "The new trends in e-commerce». The academic talk which was targeted at students of the MA Marketing and MA Digital Marketing programs, took place in the BCA Athens Campus.

During the talk Mrs Dimitropoulou, analyzed various aspects of e-commerce and the different ways of using the internet when marketing a product or service. She also mentioned the rapid development of e-commerce in Greece, and the growing importance of mobile marketing especially during the summer months. Mrs Dimitropoulou also touched upon the subject of programmatics and analytics.