Student Portal

Field trip at the premises of the APIVITA company

On Thursday, March 6th 2014, 4th year students of the BA Advertising, Marketing Communications & PR program visited the premises of the APIVITA company in Markopoulo.

There, the students had the opportunity to see the whole production process, from the raw materials used to the final product. Throughout the tour and with power point presentations, company representatives explained how the company combines sustainability and entrepreneurship to create competitive advantage, and how it incorporates Greek natural materials and culture into the company’s activities to create their products.